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  • Market Orientation, Marketing Innovation as Performance Drivers: Extending the Paradigm 
    Nargundkar, Rajendra; Shergill, Gurvinder* (2003)
  • Marketing & Society 
    Pappachan, Joemon (Indian Institute of Management Kozhikode, 2007-04-10)
  • Marketing and its impact on vulnerable consumer groups like children, adolescents etc. 
    Khadir, Fezeena (Indian Institute of Management Kozhikode, 2007-04-10)
    Childhood and Adolescence are a highly volatile market and for the same reason is that which is most sustainable. They reach and outgrow these phases of life even before they know they are there. Spending on these age ...
  • Marketing misgivings and Indian customerscope for competitive conduct 
    Panda, Tapan Kumar (ICFAI University Press, 2003-07)
    The recent spate of mergers and acquisitions has brought new issues like competitive conduct of the business houses into the limelight. The antitrust movement in India is of very recent origin. So, the consumer in India ...
  • Marketing needs reform 
    Joffy, Thomas; Purani, Keyoor (Nutshell, 2011)
    More than 55 years ago, in 1954, management guru Peter Drucker said ‘Marketing… It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point ...
  • Marketing of Condoms with reference to Hindustan Latex Ltd 
    George, Issac (Indian Institute of Management Kozhikode, 2007-04-10)
    Today, India is the 2nd most populous country in the world. In the early half of this century, India is poised to replace China as the most populous country in the world. Therefore, birth control and family planning measures ...
  • Marketing of Cooperative products: Challenges and Social benefits 
    Anbumani, K (Indian Institute of Management Kozhikode, 2007-04-10)
  • Marketing to Children –Issues & Remedies 
    Chaudhari, Chetan; Marathe, Milind (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper is divided in to different sections. Section one introduces us to the theme of the paper as a whole. Part two tries to focus on growing children market & marketing to children. Part three talks about, adverse ...
  • Marketing Warfare for an AIDS Free Society 
    Koshy, Moli P.; Joseph, Mary (Indian Institute of Management Kozhikode, 2007-04-10)
  • Marketing – A Major Menace to Society 
    John, S. Franklin; Jeba, J. Kandaleena (Indian Institute of Management Kozhikode, 2007-04-10)
    Today we live in a World in which market triumphalism is seemingly the only game in society. Recent Years have seen a boom in the Marketing Industry. Since the 1980`s an increasing number of advertising, marketing and ...
  • Markets, Growth and Social Opportunity India since 1991 
    Balakrishnan, Pulapre (Economic and Political Weekly, 2017-01-14)
    Since 1991, there has been an acceleration of economic growth accompanied by a widening of the range of consumer goods produced, together with improvement in the quality of services available. Furthermore, the economy has ...
  • Markov Model for Assessment of Availability Measures of Wind Turbine 
    Thangamani Gurunathan (Indian Institute of Management Kozhikode, 2018-05)
    Companies are often interested in knowing availability of their complex system to ensure operational effectiveness and to minimize cost. One such complex system is wind turbine and its reliability and availability are more ...
  • Material Mix Control in Cement Plant Automation 
    Swain, Anjan Kumar (IEEE, 1995-08)
    The objective of this article is the development of a novel raw material mix proportion control algorithm for a cement plant raw mill, so as to maintain preset target mix proportion at the raw mill outlet. This algorithm ...
  • Materialism among Adolescent: Understanding Conceptual Framework and Imperatives for Marketers and Society for New Horizons 
    Pandya, Bhavin Ushakant; Jayswal, Mitesh M (Indian Institute of Management Kozhikode, 2007-04-10)
    Introduction of new product markets, plethora of product variants in terms of brands and subbrands,changing GATT/WTO regime, mass customization and privatization has caused breaknecking competition for the marketers of the ...
  • Measuring and predicting competitiveness of Indian firms in Pharmaceutical Industry 
    Bhatnagar, Nikhil; Garg, Ankit; Rana, Anshul (Indian Institute of Management Kozhikode, 2007-05-19)
    Traveling abroad for health is not a new phenomenon. Medical tourism is actually thousands of years old. In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, ...
  • Measuring Global Competitiveness through Index 
    Nayak, Keyur M. (Indian Institute of Management Kozhikode, 2007-05-19)
    The rapid changes in the context of the process of economic reform, globalization and liberalization have created greater compulsions for us to be productive and competitive than ever before. With rapid advancement in ...
  • Measuring humane orientation of organizations through social exchange and organizational identification facilitation and control of burnout and intent to quit 
    Kumar, Manish; Singh, Shailendra; Rai, Himanshu; Bhattacharya, Abhijit (Indian Institute of Management Kozhikode, 2012)
    The paper explores relationship of humane orientation of organizations with members’ reactions to such treatment by the organization. Orientation of mangers to form good relationship with subordinates has been reflected ...
  • Measuring Productivity in Manufacturing Sector 
    Balakrishnan, Pulapre (Economic and Political Weekly, 2004-04)
    Conventional wisdom and current practice in India appear to privilege total factor productivity (TFP), as a measure of productivity, rather than labour productivity. However, labour productivity is a measure of potential ...
  • Medical Tourism Industry - Advantage India 
    Venkata Krishna Prasad, C.B. (Indian Institute of Management Kozhikode, 2007-05-19)
    Traveling abroad for health is not a new phenomenon. Medical tourism is actually thousands of years old. In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, ...
  • Meeting the challenge of a borderless economy needed a strategic shift ? 
    Krishna Kumar (2000)
    The formation of WTO six years ago is likely to have not only major impact on the economic activities of India, but may have much wider ramifications for the Indian society. The basic objective of the WTO is a creating a ...