Abstract:
The rapid changes in the context of the process of economic reform, globalization and liberalization have created greater compulsions for us to be productive and competitive than ever before. With rapid advancement in technology as well as Management Theory and Practice, the concept & techniques of productivity have undergone a change over time, thereby creating a need for devising fresh approaches, coining new message and adopting a new idiom to spread the message to the stakeholders. Since 2001, The World Economic Forum has been using the growth Competitiveness Index (Growth CI) developed by Jeffery Sachs and John McArthur to assess the competitiveness of nations.