Dspace @ IIM Kozhikode

Browsing by Author "Anand, Sandip"

Browsing by Author "Anand, Sandip"

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  • Cognitive Justice for Consumers: Mediation through Efficiency of Information Exchanges 
    Anand, Sandip; Patra, B.P.; Kumar, Ibha (Indian Institute of Management Kozhikode, 2007-04-10)
  • Rural Brand Preference Determinants in India 
    Anand, Sandip; Krishna, Rajneesh (Indian Institute of Management Kozhikode, 2008-04-05)
    This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354.
  • Rural Brand Preference Determinants in India 
    Anand, Sandip; Krishna, Rajneesh (Indian Institute of Management Kozhikode, 2008-04-05)
    This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354.