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Rural Brand Preference Determinants in India

Rural Brand Preference Determinants in India

Anand, Sandip; Krishna, Rajneesh
URI: http://hdl.handle.net/2259/122
Date: 2008-04-05

Abstract:

This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354.

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