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Browsing by Author "Bhonsale, Shweta"

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Customer Relationship Management: A key Success Factor in Services Marketing ( A Case Study of Tourism(Hotel) Services in Navi Mumbai)

Kamath, Vani; Bhonsale, Shweta; Manjrekar, Pradip (Indian Institute of Management Kozhikode, 2008-05-17)

The paper is a study on the role of Customer Relationship Management in the hotels of Navi Mumbai.

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