Dspace @ IIM Kozhikode

Customer Relationship Management: A key Success Factor in Services Marketing ( A Case Study of Tourism(Hotel) Services in Navi Mumbai)

Customer Relationship Management: A key Success Factor in Services Marketing ( A Case Study of Tourism(Hotel) Services in Navi Mumbai)

Kamath, Vani; Bhonsale, Shweta; Manjrekar, Pradip
URI: http://hdl.handle.net/2259/174
Date: 2008-05-17

Abstract:

The paper is a study on the role of Customer Relationship Management in the hotels of Navi Mumbai.

Show full item record

Files in this item

Thumbnail
Name: 213-217+Dr.+Pradi ...
Size: 306.4Kb
Format: PDF
View/Open

This item appears in the following Collection(s)

Search DSpace


Advanced Search

Browse

My Account