Past marketing literature have seldom reported the use of sophisticated marketing research tools to develop new products in the tourism sector. When Indian tourism sector is in the process of growth it is wise to look at ...

Advertisers are looking for newer methods and media to reach the consumers for various reasons. The objective of brand communication has been to expose the audience to a brand, whereby the effect can be maximized in terms ...

Customer Relationship Management (CRM) has its origin in the basic paradigm of marketing i.e. to satisfy customers with the best possible alternative in the market through a relational exchange process. Customer relationship ...

The significant outcome of the government policy of liberalisation in industrial and financial sector has been the development of new financial instruments. These new instruments are expected to impart greater competitiveness ...

There are various factors responsible for the entrepreneurial success at the grass root level. Many of the authors and researchers are of the view that the success of an enterprise largely depends on the orientation of an ...

The internet revolution has brought a distinctive “click model” of business operation. The brick and mortar model enterprises are also trying their level best to have a click component. The nature of business operation, ...

The recent spate of mergers and acquisitions has brought new issues like competitive conduct of the business houses into the limelight. The antitrust movement in India is of very recent origin. So, the consumer in India ...

Tourism is a smokeless industry and is one of the fast growing businesses world over. The tourist flow to various countries serves as an indicator through which we can foresee a process of cultural assimilation and economic ...

This paper shows how the approach followed by the government to provide appropriate agricultural technology and knowledge, as well as avenues for marketing of tribal product through voluntary and govenment networks, has ...