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Processing of Product Communication: A Study of the Rural Audience
Parthasarathy, Venkatesh
;
Sinha, Piyush Kumar
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural marketing - Understanding the consumer behaviour and decision process
Dhumal, Mandar Naresh
;
Tayade, Avishkar
;
Khandkar, Ankita
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural Brand Preference Determinants in India
Anand, Sandip
;
Krishna, Rajneesh
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Tracking consumer decision process for successful marketing to rural consumers
Alice, Annam K.A.
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
A study of consumer behavior aspects and brand preferences in rural India with reference to FMCG sector
Gupta, S.L
;
Mittal, Arun
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Shopping malls -Destinations for Rural and Urban consumers (A comparitive study)
Rana, Jyoti
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
HR Challenges in Tourism Industry in India
Srivastava, Praveen Kumar
(
Indian Institute of Management Kozhikode
,
2008-05-17
)
Challenges Faced by Kerala Tourism Industry
Muhammed, Ajims P
;
Jagathyraj, V. P.
(
Indian Institute of Management Kozhikode
,
2008-05-17
)
5. ‘Fiat and Forbearance’: The Challenge of Capturing Plurality and Diversity in Environmental Governance
Damodaran, A.
(
Sage Publications
,
2012-01
)
Business model attributes, predictive and non- predictive decision making approaches, and firm performance: evidence from Indian SMEs
Rakesh Kumar Pati
(
Indian Institute of Management Kozhikode
,
2014-03
)
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