Shopping malls -Destinations for Rural and Urban consumers (A comparitive study)

Abstract

The study is based on the questionnaire and interview of the consumers and marketers.Shopping malls are a happening phenomenon cropping up in metros and major cities.But the question that arises is whether these malls will get acceptability in India by rural and urban consumers both or not. Present study shows some major facts related to the behaviour of rural and urban consumers towards these shopping malls