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Brand awareness and preference in rural markets

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dc.contributor.author Patro, Sanjay
dc.contributor.author Varshney, Sanjeev
dc.date.accessioned 2014-12-22T11:48:01Z
dc.date.available 2014-12-22T11:48:01Z
dc.date.issued 2008-04-05
dc.identifier.uri http://hdl.handle.net/2259/103
dc.description.abstract This study is to understand the relationship of brand awareness on perceived quality and its consequent impact on selection of the brand in a rural purchase situation. The relationship between top-of-mind recall and linking is examined and also the relationship between linking and usage or patronization of the brand. en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Rural marketing en_US
dc.subject Brand awareness en_US
dc.subject Brand linking en_US
dc.subject Brand quality perception en_US
dc.title Brand awareness and preference in rural markets en_US
dc.type Other en_US

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