Dspace @ IIM Kozhikode

Browsing 2020 by Issue Date

Browsing 2020 by Issue Date

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  • Aravind R.; Joshy Joseph; Keyoor Purani; Mathew, A. F. (Indian Institute of Management Kozhikode, 2020-01)
    Extant literature in marketing has found that several brands have gender perceptions associated with them (Avery 2012; Grohmann 2009). Consumers tend to place brands such as Gillette, Marlboro, and Hot Wheels in the masculine ...
  • Parvathi Jayaprakash; Radhakrishna Pillai, R.; Satish Krishnan; Pati, Rupesh Kumar (Indian Institute of Management Kozhikode, 2020-02)
    The globalisation of world markets and the ubiquitous nature of Information and Communication Technologies (ICT) make ICT an inevitable choice to address developmental issues. ICT are believed to be enablers of social and ...
  • Nair Prashant Premkumar; Ramkumar P. N.; Arqum Mateen; Mohammed Shahid Abdulla (Indian Institute of Management Kozhikode, 2020-02)
    Since the first appearance of mechanised rail transport systems in England in the 1820s, railways have developed to a great extent to become the primary form of long-distance land transportation for people as well as bulk ...
  • Rajeev A.; Rupesh Kumar Pati; Sidhartha S. Padhi; Kausik Gangopadhyay (Indian Institute of Management Kozhikode, 2020-02)
    With growing market demand for various products in the latter half of the 20th century, many organizations ventured into risky but, frugally profitable mode of production thus compromising the long term impact on society ...
  • Boby Chaitanya Villari; Mohammed Shahid Abdulla; Sebastian M. P.; Ramaprasath L (Indian Institute of Management Kozhikode, 2020-02)
    Business management problems are often characterized by the availability of a large set of decision choices with a need to pick one or more from these choices in order to maximize the payoffs. Such problems present the ...
  • Ranjitha G P.; Anandakuttan B. Unnithan; Keyoor Purani; Unnikrishnan K Nair (Indian Institute of Management Kozhikode, 2020-03)
    It is not new and startling that Gender has been a point of debate across the globe in multiple setups, personal and professional. The transition a woman undergoes in her entire life has been tied to various consumption ...
  • Piyush Kumar; Sebastian M. P.; Anindita Paul; Balasubrahmanyam S. (Indian Institute of Management Kozhikode, 2020-03)
    IoT is a world-wide network of interconnected objects uniquely addressable, based on standard communication protocols. IoT in healthcare provides timely and increased, nearly instantaneous communication between physicians, ...

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