dc.contributor.author | Erda, Chirag V. | |
dc.date.accessioned | 2014-12-23T08:34:01Z | |
dc.date.available | 2014-12-23T08:34:01Z | |
dc.date.issued | 2008-04-05 | |
dc.identifier.uri | http://hdl.handle.net/2259/105 | |
dc.description.abstract | The study is about the Mobile Phone buying behaviour of consumers in rural and urban areas. The prsent study confined to the consumer behaviour in Jamnagar District. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Kozhikode | en_US |
dc.subject | Buying Behaviour-Rural Marketing | en_US |
dc.subject | Mobile Phone-Consumers | en_US |
dc.title | A Comparative Study on Buying Behaviour of Rural and Urban Consumer on Mobile Phone in Jamnagar District | en_US |
dc.type | Other | en_US |