Browsing 15.1 Sample Theses Full Text Collection by Title

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Advertising and consumer search

Du, Ninghua (2005)

This dissertation advances our understanding of interaction between advertising and consumer search. If advertising lowers consumer search costs, it can affect competition. Previous studies by Butters (1977) and Robert ...
Corporate Governance, the Cross Section of Returns, and Financing Choices: Theory and Empirical Evidence

Li, Xuenan (University of Rochester, 2008)

The first part of this thesis develops an investment-based asset pricing model with costly equity and debt financing and agency conflicts between shareholders and managers. In the model, managers seek private benefits ...
Exploring brand management practices within UK media organisations: the role of brand co-creation and its influence on brand identity

Gray, Melanie (Bournemouth University, 2021-07)

The UK media industry is dynamic and complex in nature yet is significantly important in terms of its economic, societal and cultural contribution. Branding is increasingly recognised as critical for the future success of ...
Performance Management Systems based on the Balanced Scorecard Framework: The Case of Indonesian Customs and Excise Organizations

Simbolon, Saut Mulia (The University of Manchester, 2018-05-19)

One of the areas that has experienced great changes due to public-sector reform processes is performance management. Focus on performance management in the public-sector has experienced changes over time, from the process ...

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