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Concept, Application and Marketing of rural tourism

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dc.contributor.author Aithal, Rajesh K.
dc.contributor.author Anil, R.K.
dc.date.accessioned 2014-12-23T09:14:19Z
dc.date.available 2014-12-23T09:14:19Z
dc.date.issued 2008-04-05
dc.identifier.uri http://hdl.handle.net/2259/106
dc.description.abstract An attempt was made in the paper to understand the concept of rural tourism.The benefits of rural tourism and the linkage to development have also been touched upon in the paper.The unique challenges posed in marketing of rural tourism have been raised and the issue of niche marketing as an approach to marketing of rural tourism raised. en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Rural markeing en_US
dc.subject Rural tourism en_US
dc.subject Marketing of rural tourism en_US
dc.subject Tourism business en_US
dc.title Concept, Application and Marketing of rural tourism en_US
dc.type Other en_US

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