Design and implementation of communication strategy in rural markets: A case of Tata Shaktee GC sheet brand

dc.contributor.author	Sharma, Nikhil
dc.contributor.author	Narula, Sapna A.
dc.date.accessioned	2014-12-23T11:25:33Z
dc.date.available	2014-12-23T11:25:33Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/109
dc.description.abstract	The study has been done in consultation with a rural consultancy firm MART.The case addresses the challenges faced in communication by the said brand in rural areas. The case also suggests strategies to differentiate the product in a commoditized market and communicate product value for consumers	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural marketing	en_US
dc.subject	Communication strategy	en_US
dc.subject	Design & implementation	en_US
dc.subject	Tata Shakti GC sheet brand	en_US
dc.title	Design and implementation of communication strategy in rural markets: A case of Tata Shaktee GC sheet brand	en_US
dc.type	Other	en_US