Executives representation of rural markets

dc.contributor.author	Sridhar, G.
dc.contributor.author	Debiprasad, Mishra
dc.contributor.author	Vaswani, L.K.
dc.date.accessioned	2014-12-26T04:57:26Z
dc.date.available	2014-12-26T04:57:26Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/113
dc.description.abstract	This paper attempts to understand the representation of rurality in rural markets of executives of selected product categories. Initially in the paper, discussion revolves around the construct rurality in rural markets followed by methodology, presentation of results, discussion and limitations.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural marketing	en_US
dc.subject	Executives representation	en_US
dc.subject	Rurality	en_US
dc.title	Executives representation of rural markets	en_US
dc.type	Other	en_US