Influence of education on the use of informal referent groups as information source by consumers in rural markets

dc.contributor.author	Sanal Kumar, Velayudhan
dc.date.accessioned	2014-12-26T05:05:26Z
dc.date.available	2014-12-26T05:05:26Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/115
dc.description.abstract	The information source used by consumers in rural markets is expected to differ from those of urban market with greater influence of informanl referent groups. This is examined for an innovation to avoid variations in prior information among consumers. The influence of education on the use of informal referent groups among rural consumers was also examined.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural Marketing	en_US
dc.subject	Information source of rural consumers	en_US
dc.subject	Referent groups	en_US
dc.subject	Education	en_US
dc.title	Influence of education on the use of informal referent groups as information source by consumers in rural markets	en_US
dc.type	Other	en_US