The influence of opinion leaders in rural markets

dc.contributor.author	Zacharias, Siby
dc.contributor.author	Salam, Afsal
dc.contributor.author	Jose, M.C.
dc.contributor.author	Kuruvila, Binu
dc.contributor.author	Anand, Denny
dc.date.accessioned	2014-12-26T05:12:08Z
dc.date.available	2014-12-26T05:12:08Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/116
dc.description.abstract	In rural market, the influence of opinion leaders in decision making and purchasing the product is remarkable.An opinion leader is like a peer group leader in that, this person tends to lead the opinions of a group of people in a reference group.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural marketing	en_US
dc.subject	Opinion leaders	en_US
dc.subject	Word of mouth	en_US
dc.title	The influence of opinion leaders in rural markets	en_US
dc.type	Other	en_US