Rural India- Exploring potential consumer markets

dc.contributor.author	Goswami, Rahul
dc.contributor.author	Juneja, Ekta
dc.date.accessioned	2014-12-29T10:10:26Z
dc.date.available	2014-12-29T10:10:26Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/124
dc.description.abstract	There is a huge potential for MNC and National companies to tap the hitherto neglected processed food market in the rural India.With the expected growth of food sector and huge amount of foreign investment pumping into the markets and overseas joint ventures there will be, sooner or later, a demand supply gap	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural Marketing	en_US
dc.subject	Potential consumers	en_US
dc.subject	Rural food market	en_US
dc.subject	MNC	en_US
dc.title	Rural India- Exploring potential consumer markets	en_US
dc.type	Other	en_US