Rural petroleum retail-Case of a major oil PSU

dc.contributor.author	Aithal, Rajesh K
dc.date.accessioned	2014-12-29T11:04:49Z
dc.date.available	2014-12-29T11:04:49Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/127
dc.description.abstract	Villagers have to travel long distances before they can get petroleum products for their farming and transportation purposes.By opening the rural petroleum retail outlets the company was bringing assured petroleum products near the door-step of the rural consumers.Rural retail format of the oil PSU operates on a low investment and high returns model	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural Marketing	en_US
dc.subject	Rural petroleum retail	en_US
dc.subject	Oil PSU	en_US
dc.subject	Retail initiatives	en_US
dc.title	Rural petroleum retail-Case of a major oil PSU	en_US
dc.type	Other	en_US