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Rural petroleum retail-Case of a major oil PSU

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dc.contributor.author Aithal, Rajesh K
dc.date.accessioned 2014-12-29T11:04:49Z
dc.date.available 2014-12-29T11:04:49Z
dc.date.issued 2008-04-05
dc.identifier.uri http://hdl.handle.net/2259/127
dc.description.abstract Villagers have to travel long distances before they can get petroleum products for their farming and transportation purposes.By opening the rural petroleum retail outlets the company was bringing assured petroleum products near the door-step of the rural consumers.Rural retail format of the oil PSU operates on a low investment and high returns model en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Rural Marketing en_US
dc.subject Rural petroleum retail en_US
dc.subject Oil PSU en_US
dc.subject Retail initiatives en_US
dc.title Rural petroleum retail-Case of a major oil PSU en_US
dc.type Other en_US

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