Dspace @ IIM Kozhikode

Browsing 2014 by Title

Browsing 2014 by Title

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  • Consumer evaluation of brand extensions: goods to services and services to goods 
    Jayasankar, R (Indian Institute of Management Kozhikode, 2014-03)
    Brands are assets that can be acquired, licensed, and hypothecated by firms. Brand extension refers to the use of established brand name for introducing new offering. From a brand owner’s perspective, usefulness of brand ...
  • Modeling visual servicescape aesthetics and consumer response relationships 
    Kumar, Deepak S (Indian Institute of Management Kozhikode, 2014-03)
    In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such ...
  • Reverse logistics: a sustainable option for the Indian pharmaceuticals industry 
    Narayana, Sushmita A. (Indian Institute of Management Kozhikode, 2014-03)
    Purpose – This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach – Literature from peer-reviewed ...
  • Sustainability of Green IT: An exploratory research 
    Nanath, Krishnadas (Indian Institute of Management Kozhikode, 2014-02)
    Green IT is defined in literature as a synonym to environmentally sound Information Technology. Green IT has invoked a widespread appeal owing to its noble cause to reduce the negative environmental impact of computing ...

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