Substitutability of haats and retail store in rural markets: A study across the states in India

dc.contributor.author	Sanal Kumar, Velayudhan
dc.date.accessioned	2014-12-31T08:56:06Z
dc.date.available	2014-12-31T08:56:06Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/130
dc.description.abstract	The study examines the extent to which the fixed location retail stores and periodic markets substitute each other. The rational consumer assumptions used in central place theory & also the law of retail gravitation suggest that the consumer would minimise travel costs.The literature that examines the competition between retails store formats and also the spatial behaviour of consumers suggest the haats and fixed location shops can possibly co-exist. Cross-sectional data of number of haats and fixed location retail stores in villages by states is examined for testing the association of these variables.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural Marketing	en_US
dc.subject	Haats	en_US
dc.subject	competition	en_US
dc.title	Substitutability of haats and retail store in rural markets: A study across the states in India	en_US
dc.type	Other	en_US