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Conference on Tourism in India-Challenges Ahead [69]
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Browsing Conference on Tourism in India-Challenges Ahead [69] by Subject "Destination Marketing-Dubai"

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From a Desert to a Dreamland-The case of Successful Destination Marketing of Dubai and lessons for India

Vardhan, Julie (Indian Institute of Management Kozhikode, 2008-05-17)

The paper proposes enhancing the understanding of the complex challenges inherent in the development of tourism destination.

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