Modeling visual servicescape aesthetics and consumer response relationships

dc.contributor.author	Kumar, Deepak S
dc.date.accessioned	2014-12-12T09:06:18Z
dc.date.available	2014-12-12T09:06:18Z
dc.date.issued	2014-03
dc.identifier.uri	http://hdl.handle.net/2259/17
dc.description.abstract	In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such element of engaging consumers. It is known that consumers may enjoy spending more time and money in environments in which they feel more pleasure and high arousal. Further, research has also indicated that small changes in aesthetics of physical surroundings may influence consumers’ mood and emotional responses...	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	servicescape	en_US
dc.subject	consumer response	en_US
dc.title	Modeling visual servicescape aesthetics and consumer response relationships	en_US
dc.type	Thesis	en_US