From a Desert to a Dreamland-The case of Successful Destination Marketing of Dubai and lessons for India

dc.contributor.author	Vardhan, Julie
dc.date.accessioned	2015-02-26T06:58:05Z
dc.date.available	2015-02-26T06:58:05Z
dc.date.issued	2008-05-17
dc.identifier.uri	http://hdl.handle.net/2259/180
dc.description.abstract	The paper proposes enhancing the understanding of the complex challenges inherent in the development of tourism destination.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Tourism	en_US
dc.subject	Dubai-Tourism	en_US
dc.subject	Destination Marketing-Dubai	en_US
dc.title	From a Desert to a Dreamland-The case of Successful Destination Marketing of Dubai and lessons for India	en_US
dc.type	Other	en_US