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Browsing Conference on Global Competition and Competitiveness of Indian Corporate by Subject "Branding"

Browsing Conference on Global Competition and Competitiveness of Indian Corporate by Subject "Branding"

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  • Challenges and Opportunities of Brand Management and Brand Equality: A Competitive Edge 
    Rajasekar, N.; Mahendra babu, T.K.; Nalina, K.G. (Indian Institute of Management Kozhikode, 2007-05-19)
    Today, brands and other tangible assets represent a significant proportion of a company’s enterprise value. The traditional Approach to brand management is changing and their has been shift towards a new paradigm in the ...
  • Strategies for Survival of Indian FMCGs 
    Chandok, Jaspreet Bhasin; Hari Sundar, G. (Indian Institute of Management Kozhikode, 2007-05-19)
    SUCCESSFUL INDIAN BRANDS COMPETING WITH GLOBAL ONES-STRATEGIES FOR SURVIVAL In 1991 we opened our country to foreign brands. As per this liberalization policy many a foreign players ventured into our country finding it a ...

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