Building a Globally Competitive Brand for Indian Tourism - The Road Ahead

dc.contributor.author	Mukherjee, Hory Sankar
dc.contributor.author	Balaji, Vedha
dc.date.accessioned	2014-12-17T06:21:22Z
dc.date.available	2014-12-17T06:21:22Z
dc.date.issued	2007-05-19
dc.identifier.uri	http://hdl.handle.net/2259/30
dc.description.abstract	The spirit of travel has lived down the ages. In recorded history there have been instances whereby one is able to know that man has been traveling throughout the ages. From the very early historical period, travel has been a fascination for man. Much of the travel in the beginning was largely unconscious and rather a simple affair unlike the sophisticated travel in the modern times. The cumbersome travel procedures as we witness in travel today were not there to bother the traveler and travel was a simple affair. No travel formalities existed as there were no frontiers.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Tourism Industry-India	en_US
dc.subject	Global Competitiveness-Indian Tourism	en_US
dc.title	Building a Globally Competitive Brand for Indian Tourism - The Road Ahead	en_US
dc.type	Other	en_US