Abstract:
The present paper is an attempt to explore desirable strategies for brass industry in order to gain competitive advantage in international market with respect to globalization and changing rules of wining business wars in the global field. The border issue relates to regaining of the competitive advantage in international market, thus becomes the scope of the paper. With respect to brass industry, the paper studies the required strategies related to a) positioning of the brass industry b) identifying and creating industry focus c) making growth in export – a continuous process d) addressing the issue of quality consciousness e) improving operations and linkages in international market f) managing cost and g) converting business in brass –a profitable venture on the basis of long term and situational approaches. This paper is based both on secondary and primary data. Secondary data has been collected from Export Promotion Council for Handicraft (EPCH) and Indian trade Promotion Orga...
