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Browsing 06. Marketing Management by Title

Browsing 06. Marketing Management by Title

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  • Marketing and its impact on vulnerable consumer groups like children, adolescents etc. 
    Khadir, Fezeena (Indian Institute of Management Kozhikode, 2007-04-10)
    Childhood and Adolescence are a highly volatile market and for the same reason is that which is most sustainable. They reach and outgrow these phases of life even before they know they are there. Spending on these age ...
  • Marketing misgivings and Indian customerscope for competitive conduct 
    Panda, Tapan Kumar (ICFAI University Press, 2003-07)
    The recent spate of mergers and acquisitions has brought new issues like competitive conduct of the business houses into the limelight. The antitrust movement in India is of very recent origin. So, the consumer in India ...
  • Marketing needs reform 
    Joffy, Thomas; Purani, Keyoor (Nutshell, 2011)
    More than 55 years ago, in 1954, management guru Peter Drucker said ‘Marketing… It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point ...
  • Marketing of Condoms with reference to Hindustan Latex Ltd 
    George, Issac (Indian Institute of Management Kozhikode, 2007-04-10)
    Today, India is the 2nd most populous country in the world. In the early half of this century, India is poised to replace China as the most populous country in the world. Therefore, birth control and family planning measures ...
  • Marketing of Cooperative products: Challenges and Social benefits 
    Anbumani, K (Indian Institute of Management Kozhikode, 2007-04-10)
  • Marketing to Children –Issues & Remedies 
    Chaudhari, Chetan; Marathe, Milind (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper is divided in to different sections. Section one introduces us to the theme of the paper as a whole. Part two tries to focus on growing children market & marketing to children. Part three talks about, adverse ...
  • Marketing Warfare for an AIDS Free Society 
    Koshy, Moli P.; Joseph, Mary (Indian Institute of Management Kozhikode, 2007-04-10)
  • Marketing – A Major Menace to Society 
    John, S. Franklin; Jeba, J. Kandaleena (Indian Institute of Management Kozhikode, 2007-04-10)
    Today we live in a World in which market triumphalism is seemingly the only game in society. Recent Years have seen a boom in the Marketing Industry. Since the 1980`s an increasing number of advertising, marketing and ...
  • Materialism among Adolescent: Understanding Conceptual Framework and Imperatives for Marketers and Society for New Horizons 
    Pandya, Bhavin Ushakant; Jayswal, Mitesh M (Indian Institute of Management Kozhikode, 2007-04-10)
    Introduction of new product markets, plethora of product variants in terms of brands and subbrands,changing GATT/WTO regime, mass customization and privatization has caused breaknecking competition for the marketers of the ...
  • Micro-modelling of individual tourist’s information-seeking behaviour: a heterogeneityspecific study 
    Adhikari, Atanu; Mahuya Adhikary (Current Issues in Tourism (Taylor & Francis), 2017)
    Previous research done on tourists’ information-seeking behaviour has focused on aggregate-level information seeking. The aggregate-level study has significant disadvantage in decision-making since actual behaviour of ...
  • Modeling visual servicescape aesthetics and consumer response relationships 
    Kumar, Deepak S. (Indian Institute of Management Kozhikode, 2014-03)
    In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such ...
  • Modern Blood Banking in India: A Study of Prathama Blood Centre 
    Singh, Abhinava S.; Das, Siddharth G. (Indian Institute of Management Kozhikode, 2007-04-10)
    In this light, this paper is an attempt to highlight the current state of blood banking in the country with a focus on the operations of Prathama Blood Centre, India’s biggest & most modern blood bank. The objective of the ...
  • Modernisation in Indian retailing: Managerial and policy perspectives 
    Mulky, Avinash*; Nargundkar, Rajendra (Udyog Paragati, 2003)
    The structure of a country’s retail sector has an enormous influence on marketing strategy and marketing activities of firms. The Indian retail sector has arrived at a very critical stage. Stores in modern formats have ...
  • Money Attitudes, Materialism, and Achievement Vanity: An Investigation of Young Chinese Consumers’ Perceptions 
    Durvasula, Srinivas; Lysonski, Steven (Indian Institute of Management Kozhikode, 2007-04-10)
    Extant research linked money attitudes with a variety of factors including political ideology, environmental attitudes, work performance, and compulsive buying. Our research extends existing body of knowledge by examining ...
  • Network Marketing: Exploitation of relationships – Myth or Reality? 
    Mathews, Geevarghese K.; Manalel, James; Zacharias, Siby (Indian Institute of Management Kozhikode, 2007-04-10)
    The Network Marketing, first popularized by Amway, in 1950s in USA is gaining momentum in India. The total turnover of network marketing companies in India was estimated at Rs 301,044 crores in 2005 with an annual growth ...
  • New Energy Technologies and Integrative Capability: A Case Study of India 
    Ahmed, Basir (Indian Institute of Management Kozhikode, 2007-04-10)
    The growing Indian population and increased energy demand has is leading to growing environmental pressure. Hence, there is a need to invent and secure energy technology options that can increase energy efficiency by ...
  • New IPR (Intellectual Property Rights) Legislation and Regulations for Marketing Activity 
    Sople, V.V; Gattani, Jyoti (Indian Institute of Management Kozhikode, 2007-04-10)
    Consumers have traditionally called for government intervention, when the marketers fail to produce a socially desirable outcome. Governance is that broad field of economics, which concern the design of regulatory system ...
  • Organized Retail Market Boom and the Indian Society 
    Sreejith, A; V. P, Jagathy Raj (Indian Institute of Management Kozhikode, 2007-04-10)
    IT and related services played a major role for India’s current 9.2. GDP growth. Organized retailing in India is one more example for its open economy. The IT industries where able develop a demand for Indian talents all ...
  • Organizing Local Markets in Vajrapukotturu Mandal 
    Arakal, Jeevan J. (Indian Institute of Management Kozhikode, 2008-04-05)
    This case documents the efforts of the Bapuji Rural Enlightenment and Development Society (BREDS) in Varapukotturu mandal of Srikakulam district, Andhra Pradesh. BREDS is na NGO founded in 1983 and currently works in fouteen ...
  • OTC Drug Marketing – Global Trends and Indian Experiences 
    Paninchukunnath, Ajith (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper takes a look at the OTC drug marketing at a global level with special focus on US and Indian markets. The first section deals with changing consumer and his environment which is followed by a brief introduction ...

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