Dspace @ IIM Kozhikode

Browsing 06. Marketing Management by Title

Browsing 06. Marketing Management by Title

Sort by: Order: Results:

  • Network Marketing: Exploitation of relationships – Myth or Reality? 
    Mathews, Geevarghese K.; Manalel, James; Zacharias, Siby (Indian Institute of Management Kozhikode, 2007-04-10)
    The Network Marketing, first popularized by Amway, in 1950s in USA is gaining momentum in India. The total turnover of network marketing companies in India was estimated at Rs 301,044 crores in 2005 with an annual growth ...
  • New Energy Technologies and Integrative Capability: A Case Study of India 
    Ahmed, Basir (Indian Institute of Management Kozhikode, 2007-04-10)
    The growing Indian population and increased energy demand has is leading to growing environmental pressure. Hence, there is a need to invent and secure energy technology options that can increase energy efficiency by ...
  • New IPR (Intellectual Property Rights) Legislation and Regulations for Marketing Activity 
    Sople, V.V; Gattani, Jyoti (Indian Institute of Management Kozhikode, 2007-04-10)
    Consumers have traditionally called for government intervention, when the marketers fail to produce a socially desirable outcome. Governance is that broad field of economics, which concern the design of regulatory system ...
  • Organized Retail Market Boom and the Indian Society 
    Sreejith, A; V. P, Jagathy Raj (Indian Institute of Management Kozhikode, 2007-04-10)
    IT and related services played a major role for India’s current 9.2. GDP growth. Organized retailing in India is one more example for its open economy. The IT industries where able develop a demand for Indian talents all ...
  • Organizing Local Markets in Vajrapukotturu Mandal 
    Arakal, Jeevan J. (Indian Institute of Management Kozhikode, 2008-04-05)
    This case documents the efforts of the Bapuji Rural Enlightenment and Development Society (BREDS) in Varapukotturu mandal of Srikakulam district, Andhra Pradesh. BREDS is na NGO founded in 1983 and currently works in fouteen ...
  • OTC Drug Marketing – Global Trends and Indian Experiences 
    Paninchukunnath, Ajith (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper takes a look at the OTC drug marketing at a global level with special focus on US and Indian markets. The first section deals with changing consumer and his environment which is followed by a brief introduction ...
  • OTC Marketing of Drugs 
    Bhangale, Vijay (Indian Institute of Management Kozhikode, 2007-04-10)
  • Pester Power Effect of Advertising 
    Soni, Swati; Upadhyaya, Makarand (Indian Institute of Management Kozhikode, 2007-04-10)
    The Paper touches upon a sensitive issue of rising consumerism in children owing to the flood of new TV programming presents gleaming images of a consumer culture at odds with the realities of most Indian children. Advertisers ...
  • The power of social influence: East-West Comparison on Purchasing Behavior 
    Maram, Hari Krishna; Kongsompong, Kritika (Indian Institute of Management Kozhikode, 2007-04-10)
    This article compares consumer decision-making endeavors between Indians, Thais, Taiwanese, Americans, and Australians. Utilising Hofstede's framework, the paper argues that cultural dimensions influence consumer decision ...
  • Proactive market orientation and innovation in India: The moderating role of intrafirm causal ambiguity 
    Adhikari, Atanu; Rajeev Kumra; Lakshman, C. (Journal of Management & Organization, 2017-01)
    Despite the implication of organizational resources and the resource-based view of the firm, the market orientation literature has not examined associated constructs. Additionally, while it is recognized that emerging ...
  • Processing of Product Communication: A Study of the Rural Audience 
    Parthasarathy, Venkatesh; Sinha, Piyush Kumar (Indian Institute of Management Kozhikode, 2008-04-05)
    The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004).
  • Prohibition! A Constitutional Promise And The Reality : A study on Indian Made Foreign Liquor Markets in Kerala 
    Ramanathan, Hareesh N; V P, Jagathy Raj (Indian Institute of Management Kozhikode, 2007-04-10)
    Kerala has become very materialistic. Rapid changes have taken place in the material culture, but there has been no change at all in the State's non-material culture. Kerala society is caught in a cultural lag. The alcohol ...
  • The Ps and Qs of Global Branding 
    Panda, Tapan Kumar (Business Line - Catalyst- Hindu Magazine, 2002-09-26)
  • Referral Marketing in Management Education- An Assessment 
    Malmarugan; Sankaran, H. (Indian Institute of Management Kozhikode, 2007-04-10)
    Referral marketing is being increasingly used in marketing of services, like education. As more and more foreign universities are wooing students of Indian origin to pursue courses offered by them, referral marketing may ...
  • Reinforcing Rural Retail Mix in festival seasons by Urban retailers 
    Ganakumar P., Baba (Indian Institute of Management Kozhikode, 2008-04-05)
    The research explores the decontextualization of place in sumulated experiences of rural festivals sponsored by urban retail stores. Primary data are collected from urban retailers and their rural customers based upon the ...
  • The Relationship between Advertising and Consumption in India: An Analysis of Causality 
    Philip, Abey P. (Indian Institute of Management Kozhikode, 2007-04-10)
    This article extends cointegration methodology to validate the evidence of soundness of advertising and consumption pattern of India during the period of 1980-2006. Augmented Dickey-Fuller test, Philips- Peron Test, ...
  • Relevance of Social Marketing in Kudumbashree 
    Edward, Manoj; K A, Zakkariya (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper explores the potential for social marketing application for community mobilization.For this purpose, Kudubhashree, a poverty eradication programme initiated by Govt of Kerala is used as a case study. The discussion ...
  • Role of Corporate Social Responsibility in Developing Economies 
    Verma, Sanjeev; Chauhan, Rohit (Indian Institute of Management Kozhikode, 2007-04-10)
    When India is making a transformational progress, GDP is growing at the rate of 8-8.5 percent per annum, sensex is reaching new heights every day, world is looking at us as one of fastest emerging economies of world. Shall ...
  • Role of Marketing in Polio Eradication 
    Goswami, Rahul (Indian Institute of Management Kozhikode, 2007-04-10)
    The Global Polio Eradication Initiative adopted by World Health Assembly in 1988 has achieved the status of largest international health effort, operating by now in every country of the world. At the start of eradication ...
  • Rural Brand Preference Determinants in India 
    Anand, Sandip; Krishna, Rajneesh (Indian Institute of Management Kozhikode, 2008-04-05)
    This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354.

Search DSpace


Advanced Search

Browse

My Account