A study of how couples choose a restaurant finds a two-step process, in which each partner determines an individual utility for a particular restaurant’s attributes and then the two partners negotiate a joint family utility ...

A study of how couples choose a restaurant finds a two-step process, in which each partner determines an individual utility for a particular restaurant's attributes and then the two partners negotiate a joint family utility ...

Despite the implication of organizational resources and the resource-based view of the firm, the market orientation literature has not examined associated constructs. Additionally, while it is recognized that emerging ...