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Browsing 06. Marketing Management by Author "Vij, Sandeep"

Browsing 06. Marketing Management by Author "Vij, Sandeep"

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  • Singh, Raghbir; Vij, Sandeep (Indian Institute of Management Kozhikode, 2007-04-10)
    Depending upon the public opinion about the social, economic and ethical aspects of advertising,the marketers and the public policy makers should take different stances on how advertising should be treated. The study has ...

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