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Browsing 06. Marketing Management by Author "Wadekar, Gaurav"

Browsing 06. Marketing Management by Author "Wadekar, Gaurav"

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  • IMPACT: Marketing on Society Vs Society on Marketing 
    Wadekar, Gaurav (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper, titled “Impact: Marketing on Society Vs Society on Marketing”, shall attempt to shed light on this correlation between Marketing and Society.

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