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Browsing 06. Marketing Management by Subject "Banking Channel"

Browsing 06. Marketing Management by Subject "Banking Channel"

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  • Srivatsa, H.S; Srinivasan, R. (Indian Institute of Management Kozhikode, 2007-04-10)
    Retail banking has undergone rapid changes with the introduction of new technology based channels and its interesting to note how people have adapted to different ways of deriving their banking needs. This study uses ...

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