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Browsing 06. Marketing Management by Subject "Information and Communication Technologies"

Browsing 06. Marketing Management by Subject "Information and Communication Technologies"

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  • Hoontrakul, Pongsak; Sahadev, Sunil (Indian Institute of Management Kozhikode, 2007-04-10)
    The information and communication technologies are revolutionizing the hospitality sector over the years. This study looks at the propensity for adoption of ICT based facilities in the hotel industry. There is a large ...

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