Browsing 06. Marketing Management by Subject "Kerala"

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Impact of Quality on Ethics and Social Responsibility in Marketing, in Industries in Kerala in the present Indian Scenario

Kartha, N.R.U.K; Jagathy Raj, V.P. (Indian Institute of Management Kozhikode, 2007-04-10)

The paper ‘Impact of Quality on Ethics and Social Responsibility in Marketing in Industries in Kerala in the present Indian scenario’ highlights the observations, based on a descriptive research carried out in five leading ...
Prohibition! A Constitutional Promise And The Reality : A study on Indian Made Foreign Liquor Markets in Kerala

Ramanathan, Hareesh N; V P, Jagathy Raj (Indian Institute of Management Kozhikode, 2007-04-10)

Kerala has become very materialistic. Rapid changes have taken place in the material culture, but there has been no change at all in the State's non-material culture. Kerala society is caught in a cultural lag. The alcohol ...
A Study on Purchase Pattern of Cosmetics among Consumers in Kerala

Nair, Vinith Kumar; R, Prakash Pillai (Indian Institute of Management Kozhikode, 2007-04-10)

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