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Browsing 06. Marketing Management by Subject "Retailing"

Browsing 06. Marketing Management by Subject "Retailing"

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  • Effect of Retailing Naunces Society 
    Sivasankar, A. G.; C.B, Bineeth (PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING, 2007-04-10)
  • Ethics in retailing – perceptions of management and sales personnel 
    Sarma, Nripendra Narayan (Indian Institute of Management Kozhikode, 2007-04-10)
    Ethics in retailing pose certain critical issues. Retailers may use certain ethical standards that guide decision making when confronting questionable situations that may not be covered by law. Retail sales has been selected ...
  • Modernisation in Indian retailing: Managerial and policy perspectives 
    Mulky, Avinash*; Nargundkar, Rajendra (Udyog Paragati, 2003)
    The structure of a country’s retail sector has an enormous influence on marketing strategy and marketing activities of firms. The Indian retail sector has arrived at a very critical stage. Stores in modern formats have ...

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