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Browsing 06. Marketing Management by Subject "Social Marketing"

Browsing 06. Marketing Management by Subject "Social Marketing"

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  • IMPACT: Marketing on Society Vs Society on Marketing 
    Wadekar, Gaurav (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper, titled “Impact: Marketing on Society Vs Society on Marketing”, shall attempt to shed light on this correlation between Marketing and Society.
  • Relevance of Social Marketing in Kudumbashree 
    Edward, Manoj; K A, Zakkariya (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper explores the potential for social marketing application for community mobilization.For this purpose, Kudubhashree, a poverty eradication programme initiated by Govt of Kerala is used as a case study. The discussion ...
  • Social Marketing : A Communication Tool For Development 
    Mahesh, Puja (Indian Institute of Management Kozhikode, 2007-04-10)

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