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Browsing 06. Marketing Management by Subject "Tourism"

Browsing 06. Marketing Management by Subject "Tourism"

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  • An Alternative Method for Developing New Tourism Products 
    Panda, Tapan Kumar; Panda, Subhamaya* (National Journal (SIDDHANT) of Regional College of Management, Bhubaneswar, 2001)
    Past marketing literature have seldom reported the use of sophisticated marketing research tools to develop new products in the tourism sector. When Indian tourism sector is in the process of growth it is wise to look at ...
  • Himachal Tourism : A Swot Analysis 
    Rishi, Saurabh; Giridhar, B.Sai (Indian Institute of Management Kozhikode, 2007-04-10)
    Himachal Pradesh is a land which is bestowed with natural grandeur at its best - picturesque locations, snow capped mountains, lush green valleys, a cool climate and hospitable people. It is indeed the very lap of nature. ...
  • Organized Retail Market Boom and the Indian Society 
    Sreejith, A; V. P, Jagathy Raj (Indian Institute of Management Kozhikode, 2007-04-10)
    IT and related services played a major role for India’s current 9.2. GDP growth. Organized retailing in India is one more example for its open economy. The IT industries where able develop a demand for Indian talents all ...
  • Socio Political Barrier To Tourism Marketing in South Asia 
    Panda, Tapan Kumar; Mishra, Sitikantha* (Scholarly Article, 2001)
    Tourism is a smokeless industry and is one of the fast growing businesses world over. The tourist flow to various countries serves as an indicator through which we can foresee a process of cultural assimilation and economic ...

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