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Showing 10 out of a total of 147 results for community: 06. Marketing Management.
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Sustainable change through transfer of technology and produce marketing - A case study of the Dongriya Kondh of Orissa.
Panda, Tapan Kumar
(
2003-03
)
Consumer evaluation of brand extensions: goods to services and services to goods
Jayasankar R
(
Indian Institute of Management Kozhikode
,
2014-03
)
Bringing the Public into Public Services
Raichaudhuri, Anjan
;
Jain, Sheenu
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Changes in Consumers Decision Making Process Led by Environmental Information
Dubey, Parag
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Ethics in retailing – perceptions of management and sales personnel
Sarma, Nripendra Narayan
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Emotional labor as a means of influencing the self-concept of consumers in service organization
Mishra, Sushanta Kumar
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Marketing needs reform
Joffy, Thomas
;
Purani, Keyoor
(
Nutshell
,
2011
)
Managing Marketing Channels for High Technology Products: A Behaviour Based Approach
Sahadev, Sunil
(
Decision
,
2002-12
)
Banking Channel Perceptions An Indian Youth perspective
Srivatsa, H.S
;
Srinivasan, R.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Wooing Rural Customers
Panda, Tapan Kumar
(
Business Line - Hindu Magazine
,
2001-07-05
)
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Author
Panda, Tapan Kumar (20)
Adhikari, Atanu (5)
Sahadev, Sunil (5)
Sridhar, G. (5)
Nargundkar, Rajendra (3)
Purani, Keyoor (3)
Anand, Sandip (2)
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Marketing (29)
Advertising (12)
Rural Marketing (8)
Brands (5)
Cause Related Marketing (5)
India (5)
Branding (4)
Tourism (4)
Consumer (3)
Consumer Behaviour (3)
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2010 - 2017 (20)
2000 - 2009 (127)
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