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Showing 10 out of a total of 86 results for community: 06. Marketing Management.
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Consumer Involvement in Product Choice: Role of Perceived Risk
Sridhar, G.
(
Decision
,
2007-12-01
)
Innovation as a Tool of Building Competitive Advantage at the Bottom of the Pyramid
Tripathi, Shiv Shankar
;
De, Sadhan K.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Challenges in Creating Brand Equity for Products with Short PLC (Product Life Cycle)
Saxena, Prashant
;
Rammohan, Priya
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Consumer Involvement in Product Choice - A Demographic Analysis
Sridhar, G.
(
XIMB Journal of Management
,
2007-03
)
The Little Emperors of a Ubiquitous Kingdom Marketing and its Impact on Vulnerable Groups – Tweens
Neena Prasad
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
The Making of Brand India
Gupta, Manish
;
Singh, P B
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Intend to Quit Behavior of Smokers
Abdul Waheed, K
;
Gondal, Rakul
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Marketing Warfare for an AIDS Free Society
Koshy, Moli P.
;
Joseph, Mary
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
The End of Innocence: Marketing war on 6 to 6
Vasudevan, Smitha
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Consumers’ Purchasing Pattern in Liberalized Market –A Study on the Household Durable Products
Ashok, D.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
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Author
Sridhar, G. (3)
Kaur, Ravneet (2)
Manalel, James (2)
Zacharias, Siby (2)
A G, Doreswamy (1)
Abdul Waheed, K (1)
Ahmed, Basir (1)
Anand, Akshay (1)
Anand, Sandip (1)
Anbazhagan, B (1)
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Subject
Advertising (6)
Marketing (6)
Cause Related Marketing (5)
Corporate Social Responsibility (3)
Economic Growth (3)
Kerala (3)
Social Marketing (3)
American Express (2)
Banking (2)
Children Marketing (2)
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Date Issued
2007 (86)
Has File(s)
Yes (86)