Innovation as a Tool of Building Competitive Advantage at the Bottom of the Pyramid

Tripathi, Shiv Shankar; De, Sadhan K.

URI: http://hdl.handle.net/2259/628

Date: 2007-04-10

Description:

PART II – CO-OPERATIVE, RURAL & BOP MARKETING |Pages 171-179|

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Conference Proceedings [95]
Proceedings of conferences held at IIMK

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