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Showing 10 out of a total of 20 results for community: 06. Marketing Management.
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Purani, Keyoor
;
Belch, George E
;
Belch, Michael A.
(
Tata McGraw Hill
,
2013
)
Study of select issues in Agri-- fresh produce Supply chain management
Shukla, Manish
(
Indian Institute of Management Kozhikode
,
2013-03
)
Modeling visual servicescape aesthetics and consumer response relationships
Kumar, Deepak S.
(
Indian Institute of Management Kozhikode
,
2014-03
)
Executives social representation of rurality and product adaptation: A case of rural markets in India
Sridhar, G.
;
Mishra, Debiprasad
(
Emerald Group Publishing Limited
,
2011
)
© The Author(s) 2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/1938965512459801 Individual Preference and Bargaining Behavior in Families’ Buying Decisions of Restaurant Service
Adhikari, Atanu
;
Rao, A.K.
(
Cornell Hospitality Quarterly
,
2012
)
Urbanized young Indians: are they goal oriented? A scale-validation study of the regulatory focus questionnaire in the Indian context
Seth, Rahul Kumar
(
Asia Pacific Journal of Marketing and Logistics
,
2012
)
SUSCEPTIBILITYTO REFERENCEGROUPINFLUENCE AMONG RURALCONSUMERS
Sridhar, G.
;
Ramesh Kumar, N.
;
Narasimha Murthy, G.
(
Metamorphosis
,
2010
)
IDEAFORGE: MECHANICAL CHARGER
Atanu, Adhikari
;
Deshmukh, Rama
(
www.daviddalka.com
,
2012-05-25
)
Comparing the importance of luxury value perceptions in cross-national contexts
Shukla, Paurav
;
Puranni, Keyoor
(
Journal of Business Research
,
2012
)
Consumer evaluation of brand extensions: goods to services and services to goods
Jayasankar R
(
Indian Institute of Management Kozhikode
,
2014-03
)
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Adhikari, Atanu (5)
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Ranjan, Kumar Rakesh (2)
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Marketing (3)
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family purchase decision (2)
India (2)
individual and family budget (2)
adaptive selling (1)
Advertising (1)
Advertising Promotion (1)
Assimilation (1)
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