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Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

Purani, Keyoor; Belch, George E; Belch, Michael A.
URI: http://hdl.handle.net/2259/528
Date: 2013

Abstract:

This book is on Advertising and Sales Promotion.

Description:

9th Edition

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  • Books & Monographs [1]
    This collection consists of books and monographs written and published by IIMK Community.

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