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Showing 10 out of a total of 20 results for community: 06. Marketing Management.
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Creating customer lifetime value through effective CRM in financial services industry.
Panda, Tapan Kumar
(
Journal of Services Research
,
2002
)
Leveraging Brands through Extensions and Factors Influencing Consumer Acceptance of Extensions across Product Categories
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2000
)
Branding India: Strategic Challenges and Possible Approaches
Panda, Tapan Kumar
(
ICFAI University Press
,
2005
)
Marketing misgivings and Indian customerscope for competitive conduct
Panda, Tapan Kumar
(
ICFAI University Press
,
2003-07
)
Socio Political Barrier To Tourism Marketing in South Asia
Panda, Tapan Kumar
;
Mishra, Sitikantha*
(
Scholarly Article
,
2001
)
Customer Orientation in Designing Mutual Fund Products: An Analytical Approach to Indian Market Preferences
Panda, Tapan Kumar
;
Tripathy, Nalini Prava
(
Scholarly Article
,
2001
)
Sustainable change through transfer of technology and produce marketing - A case study of the Dongriya Kondh of Orissa.
Panda, Tapan Kumar
(
2003-03
)
Wooing Rural Customers
Panda, Tapan Kumar
(
Business Line - Hindu Magazine
,
2001-07-05
)
TAKING A BRAND GLOBAL
Panda, Tapan Kumar
(
Business Line - Catalyst- Hindu Magazine
,
2002-09-19
)
Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2003
)
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Author
Panda, Tapan Kumar (20)
Mishra, Sitikantha* (1)
Panda, Subhamaya* (1)
Tripathy, Nalini Prava (1)
Subject
Marketing (14)
Advertising (5)
Brands (5)
Brand Success (2)
Branding (2)
Customer Relationship Management (2)
Global Branding (2)
Tourism (2)
Advertisement - Films (1)
Billing System Management (1)
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2001 (10)
2003 (4)
2002 (3)
2000 (1)
2004 (1)
2005 (1)
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