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Showing 6 out of a total of 26 results for community: 06. Marketing Management.
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Managing Marketing Channels for High Technology Products: A Behaviour Based Approach
Sahadev, Sunil
(
Decision
,
2002-12
)
Wooing Rural Customers
Panda, Tapan Kumar
(
Business Line - Hindu Magazine
,
2001-07-05
)
Effect of Marketing on Society
Cherian, Christe
;
Dasgupta, Nilabhra
;
A G, Doreswamy
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Marketing & Society
Pappachan, Joemon
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
New IPR (Intellectual Property Rights) Legislation and Regulations for Marketing Activity
Sople, V.V
;
Gattani, Jyoti
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2003
)
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