The growing Indian population and increased energy demand has is leading to growing environmental pressure. Hence, there is a need to invent and secure energy technology options that can increase energy efficiency by ...

Extant research linked money attitudes with a variety of factors including political ideology, environmental attitudes, work performance, and compulsive buying. Our research extends existing body of knowledge by examining ...

Introduction of new product markets, plethora of product variants in terms of brands and subbrands,changing GATT/WTO regime, mass customization and privatization has caused breaknecking competition for the marketers of the ...

When India is making a transformational progress, GDP is growing at the rate of 8-8.5 percent per annum, sensex is reaching new heights every day, world is looking at us as one of fastest emerging economies of world. Shall ...

This article extends cointegration methodology to validate the evidence of soundness of advertising and consumption pattern of India during the period of 1980-2006. Augmented Dickey-Fuller test, Philips- Peron Test, ...

Referral marketing is being increasingly used in marketing of services, like education. As more and more foreign universities are wooing students of Indian origin to pursue courses offered by them, referral marketing may ...

The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004).

The Paper touches upon a sensitive issue of rising consumerism in children owing to the flood of new TV programming presents gleaming images of a consumer culture at odds with the realities of most Indian children. Advertisers ...

This paper takes a look at the OTC drug marketing at a global level with special focus on US and Indian markets. The first section deals with changing consumer and his environment which is followed by a brief introduction ...