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Market Orientation, Marketing Innovation as Performance Drivers: Extending the Paradigm
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| dc.contributor.author | Nargundkar, Rajendra | |
| dc.contributor.author | Shergill, Gurvinder* | |
| dc.date.accessioned | 2015-04-27T11:51:56Z | |
| dc.date.available | 2015-04-27T11:51:56Z | |
| dc.date.issued | 2003 | |
| dc.identifier.uri | http://hdl.handle.net/2259/541 | |
| dc.language.iso | en | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Market Orientation | en_US |
| dc.subject | Innovation | en_US |
| dc.title | Market Orientation, Marketing Innovation as Performance Drivers: Extending the Paradigm | en_US |
| dc.type | Working Paper | en_US |
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Working Papers [3]
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