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Browsing Journal Articles by Subject "Brands"

Browsing Journal Articles by Subject "Brands"

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  • Panda, Tapan Kumar (Business Line - Hindu Magazine, 2001-09-27)
    In this article the author looks at Indian advertising scenario and how it has empowered Indian women .He highlights about the greater role that advertising can play other than just associating the brand with the customer ...
  • Panda, Tapan Kumar (ICFAI University Press, 2005)
    This paper is an attempt to understand the psyche of nation branding and takes a systematic look at all the elements that go into the making of "Brand India". Taking cues from product marketing, it proposes a step-by-step ...
  • Panda, Tapan Kumar (ICFAI University Press, 2004)
    Product placement refers to the practice of including a brand name, product, package, signage or other trademark merchandise within a motion picture, television or other media vehicles for increasing the memorability of ...
  • Panda, Tapan Kumar (South Asian Journal of Management, 2000)
    Brand Managers often resort to brand extension strategies to reduce the risk of launching a new product in the market and to take advantage of the success of an existing successful brand. The image of parent brand helps ...
  • Panda, Tapan Kumar (Economics Times Daily, 2001-05-30)
    This article looks at the value of branding with the use of user imagery .The Indian brand managers have to understand the changes being brought through the advertising in our contemporary society in building distinctive ...

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