Dspace @ IIM Kozhikode
Search
Login
DSpace Home
→
06. Marketing Management
→
Journal Articles
→
Search
JavaScript is disabled for your browser. Some features of this site may not work without it.
Search
Filters
Use filters to refine the search results.
Current Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
New Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Showing 10 out of a total of 20 results for collection: Journal Articles.
(0.006 seconds)
Now showing items 11-20 of 20
Previous Page
1
2
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Voluntary Sustainability and Transfer of Technology Through Produce Marketing
Panda, Tapan Kumar
(
Scholarly Article
,
2001
)
Creating customer lifetime value through effective CRM in financial services industry.
Panda, Tapan Kumar
(
Journal of Services Research
,
2002
)
Leveraging Brands through Extensions and Factors Influencing Consumer Acceptance of Extensions across Product Categories
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2000
)
Branding India: Strategic Challenges and Possible Approaches
Panda, Tapan Kumar
(
ICFAI University Press
,
2005
)
Marketing misgivings and Indian customerscope for competitive conduct
Panda, Tapan Kumar
(
ICFAI University Press
,
2003-07
)
Customer Orientation in Designing Mutual Fund Products: An Analytical Approach to Indian Market Preferences
Panda, Tapan Kumar
;
Tripathy, Nalini Prava
(
Scholarly Article
,
2001
)
Sustainable change through transfer of technology and produce marketing - A case study of the Dongriya Kondh of Orissa.
Panda, Tapan Kumar
(
2003-03
)
Managing Marketing Channels for High Technology Products: A Behaviour Based Approach
Sahadev, Sunil
(
Decision
,
2002-12
)
Wooing Rural Customers
Panda, Tapan Kumar
(
Business Line - Hindu Magazine
,
2001-07-05
)
Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2003
)
Now showing items 11-20 of 20
Previous Page
1
2
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Browse
All of DSpace
Communities & Collections
By Issue Date
Authors
Titles
Subjects
This Collection
By Issue Date
Authors
Titles
Subjects
My Account
Login
Register
Discover
Author
Panda, Tapan Kumar (14)
Nargundkar, Rajendra (2)
Sridhar, G. (2)
Bajaj, Chetan* (1)
Bhatt, P.R. (1)
Mishra, Debiprasad (1)
Mulky, Avinash* (1)
Sahadev, Sunil (1)
Tripathy, Nalini Prava (1)
Subject
Marketing (20)
Advertising (5)
Brands (5)
Brand Success (2)
Branding (2)
Advertisement - Films (1)
Brand Choice (1)
Brand Extension Strategies (1)
Brand Placements (1)
Branded Goods (1)
... View More
Date Issued
2010 - 2011 (1)
2000 - 2009 (19)
Has File(s)
Yes (20)